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Golf / Resorts / Athletic clubs

We know the game.
And the business behind it.

From golf fitness to club development, our experience reaches beyond marketing into the places, programs, and communities that bring the sport to life.

La Costa fitness facility featured in the PGFA archive
LA COSTA / FROM THE PGFA ARCHIVE
FIRSTHAND EXPERIENCE

A foundation in golf.
A perspective built worldwide.

iZZ Media founder Larry Castro was a PGA professional and is the founder and a Master Instructor of the Professional Golf Fitness Association (PGFA). His background includes golf fitness leadership and building athletic clubs at La Costa and other locations worldwide.

That experience shapes how we work with golf properties, resorts, fitness operators, and the brands that serve them.

Explore PGFA ↗
01 / GOLF & RESORTS

Grow the club experience.

Golf and hospitality consulting, membership marketing, public relations, events, and course management advisory.

02 / FITNESS & ATHLETICS

Build from a sound plan.

Feasibility studies, business planning, financial modeling, facility design and build-out support, operations, and pre-launch marketing.

03 / BRANDS & PARTNERSHIPS

Connect the right people.

Brand positioning, audience insights, creative development, experiential programs, and hospitality built around your goals.

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