The next revolution in live broadcast... Welcome to the world of iZZ Media STUDIOS.
Never before in the history of the golf industry has there been more uncertainty
or ambiguity. Owners and operators list among others things competitive pressure,
the economy, and world events as the reasons for their declining profitability. Media
has vast experience in the development, management, and marketing of all types of
golf facilities; public, private and resort. iZZ Media Management provides golf course
owners with sound, professional advice on important matters concerning their golf
facility. Whether it's a financial or agronomic issue, membership sales or management
structure need, we can provide the answers - professionally and succinctly, so you
can get back to running the business you want it to be.
While these external influences have had a definite impact, the golf industry has
in large part failed to evolve in response to a radically changed business environment
which is the real reason why profitability has suffered. Old paradigms and antiquated
business practices have held the industry back buoyed by memories of the good old
days when all you had to do to make money was open your doors. Alarmingly, rather
than face reality and embrace change many have placed their hope in the miss-assumption
that when the external environment improves so automatically will their business.
The fact is most golf courses today have an inordinate number of basic opportunities
waiting to be realized yet they are not even pursued. While the reasons vary from
property to property, the common denominator seems to be a lack of function expertise
to recognize the opportunities and a relatively low sense of urgency to change. Forget
those companies who try to impress you with lengthy, complicated reports with words
and phrases that leave you wondering what you just read. We aren't about impressing
you with reports that take days for you to interpret; we are here to help you with
simple, sound, practical solutions that your entire staff will understand and can
begin taking action on today!
Mystery Shopping & Mystery Member Programs
Is your team on their “A” behaviour when you’re around? What about when you’re not
there? What is happening with the informal grapevine in your membership? Or will
you wait and find out when it’s too late – when cancels are high and the member is
already gone? Let us help you find out what the problems are proactively.
We will recruit, train, and supervise mystery shoppers and Mystery Members in your
area. Our process includes:
· We will mystery shop your clubs to determine baseline measures. This will include
visiting the club as a prospect, joining as a member, participating in two group
exercise sessions on 2 days over a period of two months, engaging in personal training
sessions, going through the cancellation process, and additional scenarios to be
defined. OPTION: Video taping each or selected club experiences from the customer
point of view can be provided.
· We will review any member feedback you may have compiled from the members of these
clubs, formally and informally. We will identify current process and actions associated
with this feedback, with basic recommendations for any interim process improvement.
· We will develop customized member feedback solutions for your club, which may include
real-time online surveys, email, phone, in person at the club, and mail.
· We will provide you with a full report for your club. Scoring will determine gaps
and needs for improvements for the member experience at each club. We will provide
initial recommendations and training solutions based on these outcomes.
• Operational Analysis
• Design & Consulting
• Mystery Shopper and Member Program
• Membership Sales Programs ,Leads, Sales Systems & Sales Training for Outings, Weddings, Private Events, Golf, Food and Beverage, Spa, and more.